SEO Case Studies
Representative OnyxRank outcomes show how technical corrections, authority building, and content systems compound into measurable organic growth. Each case study documents the challenge, our approach, and the business impact.
Volta Commerce
Challenge
Ecommerce brand with 12,000 organic visitors per month stuck behind weak internal linking, thin category content, and missing schema markup. Paid ads were the primary channel but customer acquisition cost was rising quarter over quarter.
What We Did
Technical audit revealed 847 pages with missing meta descriptions and 23 orphaned collection pages. We rebuilt collection-page architecture with proper H1 hierarchy and schema. Created 45 category-cluster articles targeting non-branded commercial keywords. Implemented ProductCollection and FAQ schema across all collection pages.
Results
Timeline
Month 1: Technical fixes and architecture rebuild. Month 2-3: Content production at scale. Month 4-6: Compounding growth and optimization passes.
Bridgepoint Legal
Challenge
Mid-size law firm ranking on page 4 for their primary practice area keyword. Competitors had stronger E-E-A-T signals and deeper topical coverage. The firm had no blog, no author entities, and outdated service pages.
What We Did
Rebuilt service pages around search intent with proper heading hierarchy and FAQ schema. Created author entity pages for 4 partners with Person schema and linked credential profiles. Published 18 supporting articles building topical depth around the practice area. Secured 6 brand mentions in legal industry publications.
Results
Timeline
Month 1: Service page rewrites and author entities. Month 2: Content cluster launch. Month 3: Authority signals and brand mentions.
Meridian SaaS
Challenge
B2B SaaS company with strong product but zero organic presence. All leads came from paid channels at increasing costs. No blog, no content strategy, no technical SEO foundation.
What We Did
Built technical foundation including schema, sitemap, and Core Web Vitals optimization. Designed 3 topical authority clusters around core use cases. Produced 30 articles in 4 months targeting commercial and informational keywords. Implemented GEO optimization for AI Overview visibility.
Results
Timeline
Month 1: Technical foundation. Month 2-4: Content production. Month 5-6: GEO optimization and scaling.
What These Wins Had in Common
Each engagement started with a clear audit, revenue-aware prioritization, and execution across technical SEO, content, and authority in parallel.
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